Enterprise DNA Membership

Empowering the most valuable Power BI users to expand their analytical thinking & insight generation possibilities

Upgrade To Enterprise DNA Membership

Courses Included with Purchase

Ultimate Beginners Guide to Power BI
Premium Power BI training for individuals looking to develop their analytical thinking and capabilities
Sam McKay
Ultimate Beginners Guide to DAX
Learn all about DAX calculations in Power BI. Learn introductory theory as well as how to put it into practice when developing Power BI models
Sam McKay
Power BI Super Users Workshop
An in depth overview of the entire Power BI suite, with a focus on using Power BI to extract compelling insights from your own data
Sam McKay
Mastering DAX Calculations
Create advanced analytical models by learning how to harness the power of DAX calculations for use within Power BI
Sam McKay
DAX Formula Patterns
Advanced course using Power BI & DAX to solve complex but common business problems and scenarios you'll face everyday
Sam McKay
Data Transformations & Modeling
Learn how to clean, optimize and model data tables to develop effective, insightful and actionable Power BI reports
Sam McKay
Scenario Analysis Deep Dive
Learn how to predict and optimize for results in the future, by utilizing 'what if' parameters and scenario analysis techniques
Sam McKay
Dashboarding & Data Visualization Intensive
Learn how to develop complete Power BI solutions that look compelling and deeply engage your consumers in your insights
Sam McKay
Advanced Analytics in Power BI
Implement advanced & practical analytical techniques inside of Power BI and find insights you never thought possible in an intuitive way
Sam McKay
Financial Reporting w/ Power BI
Create comprehensive financial reports in Power BI that represent key insights in a compelling and dynamic way
Sam McKay
Optimizing DAX
Master key data modeling and DAX concepts and techniques to optimize performance in Power BI
EDNA Experts
Mastering Report Development - Start to Finish
A detailed step-by-step process of creating high-quality Power BI reports that satisfy the requirements of real-world scenarios
EDNA Experts
Geospatial Analysis in Power BI
"Disclose the unexpected" by expertly incorporating geospatial data into your analyses and visualizations
EDNA Experts
Advanced Visualization Techniques #1 of 2
Create stunning visualizations without advanced DAX knowledge
EDNA Experts
Advanced Visualization Techniques #2 of 2
Deep dive into creating your own reusable custom visuals using Microsoft's Charticulator tool
EDNA Experts
Power Apps Masterclass
A step-by-step guide that will help you create, share, and deploy applications across your organization using PowerApps
EDNA Experts
Power Automate Masterclass
Discover how to use Power Automate to streamline and automate simple to complex tasks and business process flows with low/no code
EDNA Experts
Power Query M Masterclass Part One
Acquire an extensive knowledge and understanding of the Power Query and M language to help you easily transform your data from multiple sources into Power BI
EDNA Experts
Tabular Editor 3: Beginner to Advanced
Master the most powerful tool for data modeling and DAX calculations in Power BI and Analysis Services
EDNA Experts
Python I for Power BI Users
Dramatically enhance Power BI's capabilities by incorporating Python's flexible and powerful data wrangling, data analysis and data visualization functionality
EDNA Experts
Power BI Deployment Strategy, Planning & Governance
Discover best practices and frameworks to create your own successful implementation of Power BI
Sam McKay
Python II for Power BI Users
Learn how to Integrate Python in Power BI a powerful combination being used heavily in the field of data science and machine learning
EDNA Experts
SharePoint Introduction For Power BI Users
Learn the basics of SharePoint to increase productivity and collaboration, organize your data, and automate business processes
EDNA Experts
SharePoint Advanced Concepts: Lists, Permissions, Social
Streamline your data storage and sharing through advanced concepts on SharePoint List, Permissions and Social
EDNA Experts
Report Development Best Practices Checklist
Review some of the best practices to refine your Power BI development skills
EDNA Experts
Applied Problem Solving with Power Query/M
Deepen your understanding of the Power Query/M concepts through practical application
EDNA Experts
R For Power BI Users - Part 1
Amplify your Power BI visualizations with R's comprehensive statistical analysis and graphics language
EDNA Experts
Power BI For Logistics Data
Create better and timely strategic decisions with visible logistics data using Power BI
Sam McKay
Power BI For Customer Service Insights
Scale up your customer service management to drive transformation of data into compelling reports with Power BI
Sam McKay
Power BI For Oil/Gas/Mining Markets
Transform the way data are managed to provide solutions to emerging challenges the Oil/Gas/Mining industries face.
Sam McKay
Power BI For Insurance Reporting
Discover how the insurance industry can leverage on Power BI's analytical and reporting capabilities to develop valuable insights that create actionable results
Sam McKay
The Analytic Mind Podcast
The Analytic Mind podcast provides an opportunity to learn from a diverse range of global data leaders.
Sam McKay
Ultimate Power BI Resource Collection
Every relevant and free Power BI resource from Enterprise DNA loaded into one module for easy reference
Demo Data For Practice
Access a variety of comprehensive demo data sets and downloads for use within Power BI
Power BI Showcases
Review comprehensive Power BI showcase models and reports available for download
Power BI Challenge Showcase
Access comprehensive example models showcased during each round of the Power BI Challenge from many of our community experts
Webinar Series Resources
On-demand replays and resources from all Enterprise DNA Webinar Series events
Sam McKay
Scenario Method Workshops
On-demand replays and resources from all member-only, scenario method Enterprise DNA events
Sam McKay
Learning Summit Series
On-demand replays and resources from all Enterprise DNA Learning Summit events
Sam McKay
Power BI Accelerator
An active problem-solving exercise designed by Enterprise DNA Experts for Power BI beginners to accelerate their Power BI learning
EDNA Experts
Problem Of The Week
Problem of the Week gives you real-world DAX and Power Query scenarios that will challenge your analytical skills.
EDNA Experts
Introduction To The Analyst Hub
On-demand replays from all Analyst Hub Best Practices events
Sam McKay
eDNA Community Events
Learn about all new Enterprise DNA initiatives. Get customized demos and all the latest details and updates
Sam McKay
Best Practices & Feature Reviews
Master best practices and beginner tips for Power BI. Review key features and functionality for high quality reporting
Sam McKay
DAX Formula Deep Dives
Master key DAX formula concepts and techniques by learning from analysis examples of real-world data scenarios
Sam McKay
Budgeting & Forecasting
Master a variety of budgeting & forecasting analysis in Power BI using best practice tips and techniques around formulas and visuals
Sam McKay
Time Intelligence Calculations
Learn in-depth the many time related calculation possibilities available to use within Power BI
Sam McKay
Unique Analytical Scenarios
Solve unique analytical problems faced within many business functions, industries and data scenarios.
Sam McKay
Advanced DAX Combinations
Learn how to combine important DAX functions to find complex and valuable data insights that make a difference
Sam McKay
Business Analytics Series
Solve real-world business problems using best practice Power BI model and formula concepts
Sam McKay
Scenario Analysis Series
Master a diverse range of tips and techniques for scenario analysis and 'what if' analytical work in Power BI
Sam McKay
Data Visualization Tips
Advanced visualization tips and tricks for Power BI to make compelling analysis stand out
Sam McKay
Showcase Examples In-Depth
Detailing advanced Power BI reporting solutions to inspire future development across a range of data scenarios
Sam McKay
Power Query Series
Develop best practices in connecting, combining and refining data sources to effectively provide automated and high-quality data for reporting and analysis.
Sam McKay
Power Platform
Dive into two of Microsoft's latest technologies that allow inter-operation between applications for easy manipulation, analysis and automation of data
EDNA Experts
Enterprise DNA Certification
Showcase your mastery of high-quality analytical development work in Power BI
Questions & Answers
Providing support on anything about Power BI or around the courses produced by Enterprise DNA

Original Price: $0

An outline of an Enterprise DNA Membership

An Enterprise DNA Membership is the one courses, resources & support package you will need to go from a beginner or intermediate user of Power BI, to becoming a super user. You will learn from start to finish all the tips and techniques you need to know to develop incredibly compelling reports and analytical models when using Power BI. Not only is there over 50 hours of content across all the course modules there is an unprecedented set of resources crucial to putting the theory into practice. The key to becoming a master of Power BI is to understand core concepts of theory very well and then practice, practice and then practice some more. This bundle of courses and resources will empower any user of Power BI to do just that and very quickly start producing some high quality analytical work.


  • Access to membership. Including access to courses, resources & support
  • All future course updates & additions included for free
  • 50 hours of training videos to use as a detailed reference for future learning
  • 25 demo data sets for varied practice
  • 40 pre-developed Power BI models & reports to learn and practice on
  • 80 page DAX Reference Guide
  • Over 200 model downloads referencing nearly every analytical Power BI technique you can think of
  • Unique analytical concepts for Power BI only taught within these course modules
  • Enterprise DNA support forum access
  • Enterprise DNA Ecosystems Community connect with other members directly in your industry and/or a business function
  • Enterprise DNA Knowledge Base guided learning documentation
  • Invitations to member only training events Up to 10 unique events per year
  • Opportunity to become an Enterprise DNA Expert
  • Access to the Analyst Cloud platform transform your learnings and experience into employment opportunities
  • Individual course completion certificates
  • Become Power BI certified by Enterprise DNA and showcase your advanced analytic skills globally


For many more testimonials and to see how Enterprise DNA is helping thousands more Power BI users, check out the testimonial wall

"Finally found someone and a course that can clearly explain some of the more technical DAX concepts. Being able to see how it is done via the pre-built models has made a real difference to my understanding of how everything fits together within Power BI" - Tony B. - California

"I've been looking for resources like this everywhere but couldn't find any. So good to have these all in one place, with detailed explanations on how to build this myself. Seriously awesome stuff." - Renee M. - Melbourne

"I've found DAX really hard, but it makes far more sense now. The explanations are clear and more simplified than I've read and watched elsewhere which is what I needed. The examples are great too." - Scott T. - Michigan

"As a beginner, I didn't really know where to start with Power BI. It's clear where to start in the course and then where to go to next. To be able to then see the end result with the demo models and then practice on the demo data is awesome. I think this is all I really need for all my learnings in Power BI." - Morgan G. - London

"Whilst Power BI is intuitive and easy to use, I didn't realise how advanced you could get so quickly if you are taught the right things. I have benefited massively from the training. My analytical output has literally skyrocketed. I didn't even realise you could create analysis that was this advanced with Power BI." - Dan D. - New Zealand

"Resources are excellent! I was a real beginner and just getting started with Power BI. This was exactly what I needed to start creating the reports my organisation needed. Learning how to apply the advanced DAX formulas was really eye opening. You can achieve so much with Power BI." - Emmanuel A. - Egypt

For a list of all courses available through Enterprise DNA view here

"I've found DAX really hard, but it makes far more sense now. The explanations are clear and more simplified than I've read and watched elsewhere which is what I needed. The examples are great too." - Scott T. - Michigan   "I've been looking for resources like this everywhere but couldn't find any. So good to have these all in one place, with detailed explanations on how to build this myself. Seriously awesome stuff." - Renee M. - Melbourne   "I just started learning Power BI with the courses on this page and they are awesome and easy to follow and understand, even if English is not your origin language.." - Álvaro, Chile

Your Instructor

Sam McKay
Sam McKay

Sam very early on saw the immense opportunity of using Power BI to create analytical solutions. After years of developing some advanced analysis and tools in excel, he was amazed that he could re-create most of those things in about 10% of the time with Power BI.

He is the founder and CEO at Enterprise DNA, a business intelligence training & consultancy business primarily focused on driving better decision making within organisations by empowering individuals and teams to transform raw data into unmatched insights using Microsoft's Power BI suite of tools.

Sam has a strong history in Finance, previously working at ANZ, PIMCO, and Fonterra. He is also a CFA charterholder, achieving the designation in 2011.

He has a passion for building highly scalable analytical solutions within organisations, and wants to see others learn how to do the same.

Frequently Asked Questions

What currency is the price in?
All pricing is in US dollars.
Can you create an invoice for my company?
You will receive a receipt after purchase but if you need anything more then please make contact directly via - [email protected] and this can be arranged.
Do you offer one-off support or coaching?
All support around Power BI and Enterprise DNA's online training content now occurs at the Enterprise DNA Forum. You must have an Enterprise DNA Membership or CoE access to receive support.
What if I need to train my team?
We recommend exploring Enterprise DNA Center of Excellence platform. To learn more, see here.
How long do I have access to my membership?
You have access to membership as long as you have a subscription. If you choose the monthly subscription, you have an initial 1 year commitment.
Can I buy one membership and share it with other people?
No, it is strictly one license per user. This is monitored at Enterprise DNA.
If I upgrade to membership via the payment plan can I cancel this at any time?
There is an initial 1 year commitment where you are unable to cancel your subscription. After your first year, you can cancel your subscription at any time. {This is due to the significant volume of showcase downloads made available immediately after you upgrade to membership.}
How long do I have access to the course?
If you purchase this course individually, you will obtain lifetime access. If you upgrade to Membership or our CoE, this is an annual subscription.
Do I get Membership or CoE access if I purchase this course individually?
No, you must purchase the relevant All Access pass to receive all the additional offerings embedded into our platform.

Passionate about empowering users of Power BI

"My goal is to teach others that you have almost unlimited analytical power when harnessing all the features in Power BI.

Through training across a number of different mediums, I've reached over 100,000 Power BI users, showing them a range of tips and tricks in Power BI development.

I'm a true believer that Power BI is the future of analysis and know individuals with the right training can now create advanced analytics in a scalable way that can have a real impact in the way insights are found and consumed within organisations."

Sam McKay, CFA - Founder & CEO, Enterprise DNA

"Sam and EnterpriseDNA have taken my PowerBI to the next level. The courses are excellently well presented. Sam's extensive experience in building BI tools means the tutorials and webinars are always relevant and always hit the mark. Enterprise DNA is a 5* resource - I highly recommend."- David Nightingale, Johannesburg South Africa   "I came across Enterprise DNA through one of the free YouTube videos. After getting a lot of valuable info for free, I felt ready to dig deeper into PowerBi in general and DAX in particular, and the membership here certainly has given me good value for money therefore I highly recommend signing a membership." - Erik Jacobsen, Scandinavian   "I have been in the Analytics and Data Warehouse space for about 20 years and have been a serious advocate of Power BI from it’s inception. I am excited to become a member of this forum, having review as many of Sam’s vidoes as I could and have enefited significantly from his tutelage." - Brad - Canada

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