Enterprise DNA Membership

Empowering the most valuable Power BI users to expand their analytical thinking & insight generation possibilities

Purchase Membership for $497

What's included with an Enterprise DNA Membership

An outline of an Enterprise DNA Membership

An Enterprise DNA Membership is the one courses, resources & support package you will need to go from a beginner or intermediate user of Power BI, to becoming a super user. You will learn from start to finish all the tips and techniques you need to know to develop incredibly compelling reports and analytical models when using Power BI. Not only is there over 25 hours of content across all the course modules there is an unprecedented set of resources crucial to putting the theory into practice. The key to becoming a master of Power BI is to understand core concepts of theory very well and then practice, practice and then practice some more. This bundle of courses and resources will empower any user of Power BI to do just that and very quickly start producing some high quality analytical work.


  • Lifetime access to membership
  • All future course updates & additions included for free
  • 25 hours of training videos to use as a detailed reference for future learning
  • 25 demo data sets for varied practice
  • 30 pre-developed Power BI models & reports to learn and practice on
  • 80 page DAX Reference Guide
  • Over 100 model downloads referencing nearly every analytical Power BI technique you can think of
  • Unique analytical concepts for Power BI only taught within these course modules
  • Enterprise DNA support forum access
  • Invitations to member only training events

Here's a breakdown of all the courses and resources that you will receive

Power BI Super Users Workshop

This training course gives a beginner to intermediate user of Power BI a complete overview of the various different parts of Power BI Desktop, Power BI online service and Power BI mobile applications. Reviewed are best practice techniques in how to develop reports in Power BI desktop and then how to use Power BI within your organisation by harnessing the online service features.

To learn more about this course click here - Power BI Super Users Workshop

Mastering DAX Calculations

This training will take you from a beginner to advanced user of Power BI by utilizing the powerful DAX language to the fullest. Covered in the course material are all the beginner theory that you must understand very well to harness the analytical power of DAX. Through real-world scenarios you will be taken through how to use DAX in practice to discover the insights you want to find in your data. Covered are every major DAX function and how to use these when completing calculations and in combination with each other. DAX is the most difficult part of Power BI to learn and put into practice well. This course covers all major tips and techniques that if practiced will have any Power BI user creating compelling Power BI reports and solutions.

To learn more about this course click here - Mastering DAX Calculations

Solving Analytical Scenarios

This training is completely focused on how to use DAX formulas within Power BI to solve simple up to very advanced analytical problems. By utilising the power of DAX, combined with the Power BI data model you can almost effortlessly write DAX formula that can solve even the most complex questions being asked of your raw data. To do this effectively you need to firstly understand the core DAX concepts and formulas. From here you can branch out into a number of re-usable patterns that can be overlaid on a variety of datasets. This course teaches you how to do exactly this with comprehensive examples on a considerable amount of analytical scenarios that you will face everyday in the real-world

To learn more about this course click here - Solving Analytical Scenarios

Dashboarding & Data Visualisation Intensive

In this training course you will learn how to transform raw data into compelling visualisations that showcase data in an intuitive way so consumers can extract the insights required to make quality decisions. Creating effective analytical models in only one small part of developing analytical solutions that will make a difference, making sure that your visualisations and reports can effeciently be consumed by your peers and managers is just as important. This course will take you through not only best practice design tips for your Power BI reports but also advanced techniques to really bring your analysis to life.

To learn more about this course click here - Dashboarding & Data Visualisation Intensive

Advanced Data Transformations & Data Modeling

This course covers in detail the query editor and how to develop effective Power BI data models. When starting out with Power BI you can sometimes overlook how important these two areas inside of Power BI are to developing an effective reporting solution. This course makes sure that you can see the immense value of doing work in these areas right can be. Covered are intermediate to advanced techniques that will enable you to optimize you raw data tables and then connect them into a functioning analytical model that you can ultimately overlay DAX formula to and get the correct results, that will answer you analytical questions.

To learn more about this course click here - Advanced Data Transformation & Data Modeling

Scenario Analysis Deep Dive

This course showcases the analytical power you have available when implementing scenario analysis techniques inside your Power BI models. By first thinking analytical about what you want to achieve, then 'shocking' variables or factors in your data and finally overlaying many DAX techniques you can achieve incredible insights and literally predict outcomes that may occur into the future. This course is all about practical applications of Power BI and utilizing it's analytical potential to the max. This is a one of a kind course showcasing all key areas of Power BI models including the; query editor, data model, DAX and reporting visualizations. When bringing all these things together you can very quickly produce fantastic insights that can truly add value to any organization.

To learn more about this course click here - Scenario Analysis Deep Dive

Advanced Analytics in Power BI

This course showcases many advanced and unique analytical Power BI techniques either created, developed or improved upon by Enterprise DNA. Power BI is an immensely powerful analytical tool if you design and effectively utilize many of it's key features, especially the powerful DAX formula language. Throughout the examples and scenarios that are worked through in this course you will see how you can apply Power BI to solve great insights like; cross selling opportunities, fraud detection, understanding outliers or anomalies and many many more advanced analytical insights. This is a one of a kind course on Power BI that will enhance your abilities in Power BI immeasurably and will impress your consumers with the actionable insights you can produce.

To learn more about this course click here - Advanced Analytics in Power BI

Power BI Resources

The key to understanding how all components to Power BI development work is to practice, practice and practice some more. Through these comprehensive resources you will have the opportunity to explore how completed, best practice models are developed and then use a demo dataset of your choosing to replicate and practice these techniques to embed them in your mind. The Power BI model resources are a unique offering (there is nothing like this made available anywhere), but they are an essential part of understanding the full suite of development features and ultimately the analytical powers that are available to Power BI users. You will gain access to almost 18 months of development IP around Power BI model & reporting creation. This will place you in a fantastic position to leverage Power BI to its fullest with your own data.

To learn more about these extensive resources click here - Power BI Resources

Enterprise DNA TV Resources

Over 100 individual resources showcasing a range of tips and techniques around all areas of Power BI development and Power BI usage. Each resource is associated to an individual training video produced for the Enterprise DNA TV channel located on Youtube. Resources expected to reach over 125 by mid 2018.

To learn more about these resources click here - Enterprise DNA TV Resources

Webinar & Summit Series Resources

This module enables on-demand access to the large volume of virtual events held by Enterprise DNA. Most events also contain downloadable resources to use and review along with the virtual training session. During these event a wide range of topics are covered. Most revolve around develop a reporting solution based on a unique data scenario. This practical application and training in Power BI is essential to ultimately understanding how you can apply Power BI and DAX formula techniques in your own environments. Each session runs for between 40-60 mins and is packed with tips and techniques on many areas and features inside of Power BI. This module will continue to grow as more and more content and events are held and put on by Enterprise DNA.

To learn more about these resources click here - Webinar & Summit Series Resources


For many more testimonials and to see how Enterprise DNA is helping thousands more Power BI users, check out the testimonial wall

"Finally found someone and a course that can clearly explain some of the more technical DAX concepts. Being able to see how it is done via the pre-built models has made a real difference to my understanding of how everything fits together within Power BI" - Tony B. - California

"I've been looking for resources like this everywhere but couldn't find any. So good to have these all in one place, with detailed explanations on how to build this myself. Seriously awesome stuff." - Renee M. - Melbourne

"I've found DAX really hard, but it makes far more sense now. The explanations are clear and more simplified than I've read and watched elsewhere which is what I needed. The examples are great too." - Scott T. - Michigan

"As a beginner, I didn't really know where to start with Power BI. It's clear where to start in the course and then where to go to next. To be able to then see the end result with the demo models and then practice on the demo data is awesome. I think this is all I really need for all my learnings in Power BI." - Morgan G. - London

"Whilst Power BI is intuitive and easy to use, I didn't realise how advanced you could get so quickly if you are taught the right things. I have benefited massively from the training. My analytical output has literally skyrocketed. I didn't even realise you could create analysis that was this advanced with Power BI." - Dan D. - New Zealand

"Resources are excellent! I was a real beginner and just getting started with Power BI. This was exactly what I needed to start creating the reports my organisation needed. Learning how to apply the advanced DAX formulas was really eye opening. You can achieve so much with Power BI." - Emmanuel A. - Egypt

For a list of all courses available through Enterprise DNA view here

Your Instructor

Sam McKay, CFA
Sam McKay, CFA

Sam very early on saw the immense opportunity of using Power BI to create analytical solutions. After years of developing some advanced analysis and tools in excel, he was amazed that he could re-create most of those things in about 10% of the time with Power BI.

He is the founder and CEO at Enterprise DNA, a business intelligence training & consultancy business primarily focused on driving better decision making within organisations by empowering individuals and teams to transform raw data into unmatched insights using Microsoft's Power BI suite of tools.

Sam has a strong history in Finance, previously working at ANZ, PIMCO, and Fonterra. He is also a CFA charterholder, achieving the designation in 2011.

He has a passion for building highly scalable analytical solutions within organisations, and wants to see others learn how to do the same.

Courses Included with Purchase

Power BI Super Users Workshop
An in depth overview of the entire Power BI suite, with a focus on using Power BI to extract compelling insights from your own data
Sam McKay, CFA
Mastering DAX Calculations
Create advanced analytical models by learning how to harness the power of DAX calculations for use within Power BI
Sam McKay, CFA
Solving Analytical Scenarios w/Power & DAX
Advanced course using Power BI & DAX to solve complex but common business problems and scenarios you'll face everyday
Sam McKay, CFA
Dashboarding & Data Visualization Intensive
Learn how to develop complete Power BI solutions that look compelling and deeply engage your consumers in your insights
Sam McKay, CFA
Advanced Data Transformations & Modeling
Learn how to clean, optimize and model data tables to develop effective, insightful and actionable Power BI reports
Sam McKay, CFA
Scenario Analysis Deep Dive
Learn how to predict and optimize for results in the future, by utilizing 'what if' parameters and scenario analysis techniques
Sam McKay, CFA
Advanced Analytics in Power BI
Implement advanced & practical analytical techniques inside of Power BI and find insights you never thought possible in an intuitive way
Sam McKay, CFA
Enterprise DNA TV Resources
Over 100 selected Power BI models & resources associated to Enterprise DNA TV videos on YouTube
Sam McKay, CFA
Power BI Resources
Comprehensive practice resources for Power BI. Including downloadable demo data sets, pre-built Power BI models & 80 page DAX formula reference guide
Sam McKay, CFA
Webinar & Summit Series Resources
On-demand replays and resources from all Enterprise DNA events including all virtual webinars, workshops and learning summits
Sam McKay, CFA

Original Price: $3,583

Frequently Asked Questions

Can you create an invoice for my company?
You will receive a receipt after purchase but if you need anything more then please make contact directly via - info@enterprisedna.co and this can be arranged.
What currency is the price in?
All pricing is in USD for everything at Enterprise DNA Online.
Does pricing include EU Digital taxes?
No the pricing does not include any EU taxes that are automatically applied at checkout.
Do you offer one off support or coaching?
All support around Power BI and Enterprise DNA's online training content now occurs at the Enterprise DNA Support Forum. You must have an Enterprise DNA Membership to receive support.
Can I buy one membership and share it with other people?
No it is strictly one membership per user. This is monitored at Enterprise DNA.
What if I need to train more than 5 people?
Contact Enterprise DNA directly at info@enterprisedna.co
How long do I have access to the courses?
Lifetime access - I don't believe in anything other than that if you're willing to make the investment.

Passionate about empowering users of Power BI

"My goal is to teach others that you have almost unlimited analytical power when harnessing all the features in Power BI.

Through training across a number of different mediums, I've reached over 10,000 Power BI users, showing them a range of tips and tricks in Power BI development.

I'm a true believer that Power BI is the future of analysis and know individuals with the right training can now create advanced analytics in a scalable way that can have a real impact in the way insights are found and consumed within organisations."

Sam McKay, CFA - Founder & CEO, Enterprise DNA

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